7 Best Link In Bio Tools for Instagram and TikTok

Ahmed Chougle

November 6, 2023

Are you looking to create a bio page for your Instagram and TikTok profiles? A link in bio tool can help.

In this article, we’ll list the top tools for creating an optimized link in bio page for Instagram and TikTok. These tools will help you get more traffic, sales, and engagement from your social media profiles. We'll compare the features and pricing of each tool to help you choose the right one.

When selecting a link in bio tool, there are several key features to look out for:

  • Link customization: The tool should allow you to customize the appearance of your link with options like themes, fonts, and colors. This lets you match the link aesthetics to your brand.
  • Ease of use: The tool should be intuitive and beginner-friendly. One should be able to set up and manage their link in bio page quickly without any technical knowledge.
  • Analytics: The tool should let you track clicks, locations, referrals, and other analytics data that’ll help you understand what's working. Make sure the tool provides easy-to-interpret analytic reports.
  • Integrations - If you use other marketing or eCommerce tools, you'll want a tool that integrates seamlessly with them.
  • SEO: The tool should let you host the page on a custom domain and provide basic SEO settings such as adding a meta title, description, and image of your bio link page.

Now that we've discussed the key features to look for in a link in bio tool, it's time to dive into the top options available.

1. Social

SocialWP WordPress link in bio plugin

Social is a WordPress link in bio tool that gives you complete control over your bio page. It’s a self-hosted solution, which means you can use a custom domain and everything is stored on your own website and server.

Key Features

  • Template library with dozens of beautifully designed customizable templates.
  • Content blocks to help you embed videos, collect donations, sell products, and share your latest blog posts.
  • Interactive analytics reports with filters for individual links.
  • 4 unique layouts with options to add your logo, change colors, and customize the fonts.
  • AI-powered design assistant.


Social offers a free plugin that lets you create one bio link site with unlimited links and core features. For additional features like analytics and link scheduling, you can upgrade to pro plans, which start at $2.5/month when billed annually. It also provides a lifetime pricing option starting at a one-time fee of $59.

2. by Later by later is a great option for those already using Later to manage their Instagram and want a seamlessly integrated link in bio tool. It stands out by allowing you to replicate your Instagram and TikTok feeds to your link-in-bio landing page and adding up to 5 links per post.

Key Features

  • Customizable design with options to add links, images, and videos.
  • In-built analytics as well as integration with Google Analytics to track link performance.
  • Mailchimp integration to build your email list.
  • Featured banner to drive traffic to your most important links.


Later offers a free plan that lets you create your bio link page. If you're looking for social media management features, you can opt for their paid plans which start at $25/month.

3. Linktree

Linktree homepage

Linktree is one of the most popular link in bio tools, with over 40 million users. It lets you add links to products, videos, downloads, email signups, and more.

Key Features

  • Library with pre-made templates you can easily customize.
  • Link Apps for integrations with YouTube, Pinterest, and music players.
  • Tip Jar and Store apps to collect donations or sell products.
  • Detailed analytics on link clicks and traffic.


Linktree offers a free plan with basic features. Paid plans start at $5/month and give you more style options and scheduling.

4. Milkshake App

Milkshake link in bio tool

Milkshake is a unique link in bio tool that lets you create a customized mini landing page featuring swipeable cards just like Instagram Stories, right from your phone.

Each card acts as a webpage where you can showcase links, products, videos, contact info, and more.

Key Features

  • Drag and drop editor to create customizable card pages.
  • Analytics providing visitor and engagement insights.
  • Integrated email features to connect with followers.
  • Buy buttons to link to product or service pages.


Milkshake is completely free to use through its mobile app on iOS and Android.

5. Pallyy

Pally link in bio tool

Pallyy is a social media management tool that also lets you create a custom landing page for your Instagram and TikTok profiles. It offers two ways to create your bio link page. You can either create it using links and buttons or opt for a grid-style page that mirrors your Instagram profile.

Key Features

  • Theme options with different colors, backgrounds, and fonts.
  • Social links to help your followers find you on other platforms.
  • Analytics to track link clicks & impressions.


Pallyy offers two plans. The free plan includes basic features, while the Premium plan costs $18 per month and includes link analytics and social media management tools.

6. Shorby


Shorby is a link in bio tool that stands out for its automated content feed feature that populates your landing page with new content without manual interaction.

Key Features

  • Customizable page design with videos, gifs, images, icons, and more.
  • Link scheduling and retargeting.
  • Messenger Links lets visitors contact you by the choice of their messenger app.
  • Built-in analytics to see how visitors are clicking on your links.


Shorby doesn’t offer a free plan, and premium plans start at $15/month after a 5-day free trial.

7. Carrd

Carrd landing page builder

Carrd is a custom landing page builder for creating sleek, one-page websites that serve as the perfect link in bio page.

Key Features

  • Custom domains with free SSL support.
  • Add email sign-up forms with direct integration to tools such as ActiveCampaign, ConvertKit, Mailchimp, MailerLite, and more.
  • Allows you to embed pre-made widgets from Stripe, PayPal, Gumroad, and Typeform.


It's completely free to get started, with optional paid upgrades starting at $9/year for more advanced features.

When it comes to creating your Instagram and TikTok link in bio page, there are several excellent options available. However, one tool that stands out is Social. It’s a self-hosted solution that gives you complete control over your bio page.

It includes a diverse template library as well as customizable design options to help you create visually stunning bio pages. The best part is that you can get it for a one-time fee of $59, with no recurring charges.

So, if you're serious about maximizing the potential of your Instagram and TikTok profiles, try Social today.

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Written by

Ahmed Chougle

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