How To Share Etsy Link to Instagram Bio (2 Ways)

Are you looking to promote your Etsy shop on Instagram?

Instagram's visual platform is perfect for showcasing your handmade products and driving traffic to your Etsy store. However, making your shop easily accessible to followers can be challenging since Instagram limits where you can add clickable links.

In this article, I'll show you two ways to share your Etsy shop link on Instagram. First, I'll walk you through adding your shop link directly to your bio. Then, I'll show you how to create a custom bio page that beautifully displays your Etsy products and increases conversions.

Let’s get started!

Why Link Etsy to Instagram?

Instagram boasts a massive user base, with over 2 billion active users. What's even more interesting is that 44% of these users engage in weekly shopping on the platform. This provides Etsy entrepreneurs with an opportunity to connect with potential customers who are already browsing and ready to purchase unique items like yours.

Considering these stats, let's explore why linking your Etsy shop to Instagram is crucial for your business growth:

• The integration makes it easy for interested followers to visit your Etsy store with just one click.
• Instagram's image-focused platform perfectly complements Etsy's product listings, allowing you to showcase your items effectively.
• It turns casual scrollers into potential buyers by streamlining the path from discovery to purchase.
• You can use Instagram Stories to share behind-the-scenes content, building a personal connection with your audience.
• Linking helps you track where your traffic is coming from, allowing you to refine your marketing strategy.

Now that we understand the importance of connecting your Etsy shop with Instagram, let's explore two methods to effectively share your shop link with your followers.

How To Share Etsy Link to Instagram Bio

Successfully sharing your Etsy shop on Instagram depends on how easily followers can find and access your products. Let's explore two methods to effectively link your Etsy shop to your Instagram profile, starting with Instagram's native approach.

Method 1: Add Etsy Link Directly to Instagram Bio

The simplest way to share your Etsy shop is by adding the link directly to your Instagram bio. This method is quick to implement and ensures that your shop is immediately accessible to followers.

Here's how to add your Etsy shop link:

1. Copy your Etsy shop URL from your browser's address bar.
2. Open the Instagram app, go to your profile, and tap the "Edit Profile" button.
3. Under "Links," tap "Add external link" and paste your Etsy shop URL.
4. Add a title like "Shop Our Products" to tell followers what the link is about.
5. Tap Done to save your changes.

Your Etsy shop link will now appear in your Instagram bio, allowing followers to click through to your store.

Limitations of Direct Etsy Links

While this method is straightforward, it comes with several limitations that might affect your shop's performance:

1. Instagram only allows five external links in your bio, which might seem limited if you want to share different collections or products from your store. 
2. Links often open within Instagram's in-app browser, which can be slower and less user-friendly.
3. Plain links don't create an engaging shopping experience.
4. There is no way to obtain detailed analytics of how users interact with different links.

The good news? There's a better way to share your Etsy shop that creates a more professional and engaging shopping experience for your followers. Let's explore how to create a dedicated shop page that showcases your products beautifully.

Method 2: Use Social to Share Etsy Store on a Bio Page

While adding a direct link works, creating a custom bio page offers a more professional and engaging way to showcase your Etsy products. For this method, we recommend using Social, a WordPress link in bio creator plugin that comes with many features to help you sell more on Instagram.

It offers several advantages over a simple Etsy link, such as:

• Beautifully displaying your products along with images.
• Showcasing multiple collections and featured items.
• Adding customer reviews and shop updates.
• Detailed analytics including link clicks, user location, and device type. 
• Customization options to match the bio page theme with your brand.
• Showcasing content from other platforms such as Amazon, Vimeo, Pinterest, YouTube, TikTok, and more.

Let's walk through setting up your Etsy shop showcase using Social.

1. Install Social and Other Required Plugins on Your WordPress Site

First, get yourself a copy of the Social plugin and install it on your WordPress website. The installation process is straightforward, but you can refer to our comprehensive guide if you need help.

You’ll need to install another WordPress plugin, Fast Etsy Listing, that allows for a visually appealing presentation of Etsy products using a shortcode.

2. Choose a Template for Your Instagram Bio Page

After installing both plugins, navigate to the Social page in your WordPress dashboard and click the All Templates button. Social comes with multiple pre-made templates that are spread across multiple industries. You can switch between different tabs till you find a perfect template for showcasing your Etsy products.

When you find a template that you like, hover over it and click the Use template button.

This will trigger the user-friendly setup wizard which will guide you through the process of creating the bio page with your content.

Once your bio page is set up, you can move on to adding links. Simply click the Continue to the editor button within the setup wizard.

3. Add Your Etsy Products to Instagram Bio Page

Once you are in the Social editor, click the Explore button to access the buttons menu and look for the Shortcode button under the Share your content category.

Add the button to your bio page and paste this Etsy shortcode: [etsy_shop_listings seller="YourShopName" query="bags" featured="1" columns="1" rows="4"] into the provided field. You can find more information about the different shortcode parameters on the plugin’s website.

You can customize the shortcode with different parameters, such as:

• Change "query" to show specific collections
• Use "featured=1" to show only featured items

Pro tip: You can add multiple shortcode buttons to showcase different collections or seasonal items.

After adding all the buttons, you can navigate to the Settings tab to further customize your bio page. You’ll find options to change the layout, apply a different color scheme, add a background, customize the button style, and more.

4. Share Your Instagram Bio Page With Etsy Products

Once you’ve finished customizing, click the Share button to copy your bio page URL and add it to your Instagram bio. Update your bio text to something like "🛍️ Shop our handmade products → tap the link in bio" to draw attention to your store.

That’s it! Isn’t it easy to create a professional and branded experience for your followers to discover and purchase your products using Social?

Easily Share Etsy Link to Instagram Bio

Sharing your Etsy shop with your Instagram followers is all about making your products easily discoverable and visually appealing.

You have two main options to achieve this:

1. Direct Bio Link: Best for simple shop links when you're just getting started.
2. Social Bio Link Page: Ideal for sellers wanting to create a professional shopping experience with product previews, multiple collections, and tracking capabilities.

While adding a direct Etsy link is quick and simple, using Social offers a more comprehensive solution. Its ability to showcase your products directly in your bio page creates an engaging shopping experience that can lead to higher conversion rates.

Ready to create a professional bio page for your Etsy shop? Download the Social plugin today and start showcasing your products more effectively!

Level up your WordPress website with Social

Start your free trial today and see how you can benefit from fastest-growing bio link solution for WordPress.

Get started for free